The group's subsidiaries offers leading products and specialist competences and operate within specific technology niches in industries already having a substantial foot-print and set to grow substantially in the future. Pure Positioning's strategy is based on active ownership, optimization of the subsidiaries' operations and growth through acquisitions.
The board of directors are actively pursuing its acquisition model with focus on technology and energy related opportunities to back up and expand the business of subsidiaries already acquired. The Company currently owns software platforms and several patents, software- and modelling solutions in the geo-energy industry.
Shares in Pure Positioning AB are traded on beQuoted's OTC list with ticker PPAB and ISIN code SE0009696040.
Link to market place: Pure Positioning Share Price
KEEP INVESTING IN THE FUTURE
- Geo-energy works by using the Earth as a thermal battery. Regardless of the season, the soil temperature tens of meters below ground is constant while the surface air temperature varies. Geoenergy installations take advantage of this difference, transferring stored heat from the ground when it’s cold and reversing the process when it’s hot—providing virtually carbon-free thermal comfort to buildings year-round
- Not only does geo-energy have a low carbon profile, but it’s also sourced at the point of use. This appeals to building owners, municipalities and nations alike looking for ways to balance emissions reduction goals with energy access and energy security
· All energy users looking to utilise renewable energy are searching for alternatives being independent from weather conditions and commodity prices
· Even more so, they dream of having it available around the clock - 24/7
· This form of renewable energy differs from wind and solar because it provides baseload energy, which operates 24/7
· Geo-energy solutions do not cause emissions to air, water or land and can be kept in operation around the clock with an expected life of over 50 years
The outdated power grid is nearing a crisis point. As electricity demand surges because of AI, cryptocurrency, and electric vehicles, the problem is getting even more urgent. This has triggered a massive move in the energy market towards independent energy production - off the grid. In parallel, there is a big movement towards renewable energy production and the need of more predictable energy prices.
PRODUCT
TEAM
SALES
MOAT
TAM
RETENTION
(great and highly differentiated product)
(excellent founding team)
(repeatable sales model)
(strong defensibility against attack)
(large Total Addressable Market)
(retention rate of over 100%, i.e. negative ARR churn)
We are looking for great products that solve a massive pain point with a team having a convincing go-to-market plan
Unlike a few years when software was bought in a physical form at a store, much of today’s software runs right off the cloud. This is made possible by worldwide broadband access and powerful computers – and SaaS allows users to consume software in a different way:
· Customers connect to the software online
· Customers are charged on an ongoing subscription basis for access
· The latest version of the software is automatically provided to the user
· It can be used everywhere, including on mobile
· It has easy integration with plug-ins or add-ons
· There is no overhead, packaging, or distribution costs
· It limits piracy
· It has a flexible and clear licensing model · Software is always up-to-date
· User data can be collected and new features can be tested easily While the benefits of SaaS to the end user are plenty,
it has even more interesting properties as an investment.
Investors love businesses that have a reputation for minting cash. The Software as a Service (SaaS) model is as good as it gets. It provides predictable, quantifiable, and fast-growing revenue for any company that can execute correctly – and everyone from venture capitalists to asset managers love investing in companies with these traits.
Instead of relying on one-time transactions or upfront fees, SaaS is built around smaller, subscription-based transactions that recur each month or year.
Recurring revenue makes SaaS extremely predictable, measurable and built to scale.
Unlike some other types of startups, measuring performance in SaaS is heavily focused on growing important metrics like LTV (lifetime value) or MRR (monthly recurring revenue), while minimizing CAC (customer acquisition costs) and churn (the rate at which customers stop buying the product).
As a result of the inherent attributes of the SaaS model, the industry has been exploding with growth. The BVP Cloud Index, which tracks publicly traded cloud companies easily beats benchmarks like the Nasdaq, S&P 500, and DJIA by multiple digits.
Aside from performance, here are a few last reasons why we love SaaS:
Costs go down: As SaaS businesses scale, the cost of servicing each customer goes down. In the long run, this helps lead to a growing, predictable cash flow.
Buyouts: It’s common for SaaS businesses to get gobbled up by the bigger fish in the pond, which often offers investors a premium on the current stock price.
Low Barriers: The SaaS model has erased barriers to entry for software, allowing new entrepreneurs to enter the fold in almost every niche possible. This creates a wide array of new opportunities for investors, as well.
Pure Positioning AB is a Swedish technology group founded in 2016 that operates through its wholly owned independent subsidiaries.
In the beginning, it’s all about the team and getting to Product and Market Fit. Over time, the focus shifts to a repeatable sales model and healthy unit economics, and eventually it’s all about defensibility and the size of the market. Being a workflow tool with a nice UI isn’t enough to create long-term defensibility – hence the focus on building moat, usually through some kind of data assets or network effects.